Patricia Robinson
Case Study: Elevating Presence for Greater Visibility
Bold & Brilliant Client: Patricia Robinson, Public Speaker, Author, and Radio Executive
Introduction:
Patricia Robinson, public speaker, author, and radio executive, saw her visibility growing and recognized her five-year old headshots were telling a story she’d outgrown.
Patricia decided to update her headshots because she wanted a look that felt aligned with her growth and presence, and that would support how she wanted to show up across speaking, media, and other professional opportunities.
The Challenge:
Patricia came in with her own eye as she was someone already savvy about fashion and how she presents herself.
But she was hesitant. She wasn’t worried that the shoot wouldn’t go well. She wasn’t sure working with Latrice would add something she couldn’t bring herself. It was a harder bar to clear than simple trust, and it shaped how the entire process had to be approached.
The Process:
Latrice started where it mattered: Patricia’s brand, her goals, how she wanted to be perceived, and exactly how the images would be used.
Only after understanding all of that did she build her style vision board, so Patricia could see the creative direction before anything was shopped and purchased or committed to.
From there, Latrice curated a selection of complete looks and presented them in her personal lookbook, making it easy for Patricia to choose two head-to-toe looks that felt aligned to Patricia’s vision
On shoot day, Latrice was on-site, ensuring Patricia stayed present, focused, and powerful in front of the camera rather than managing logistics in her head.
The Impact:
The images that came from the shoot intentionally reflected Patricia’s leadership, confidence, and presence.
The images were later used in an industry feature. For someone who already knew how to show up, that was confirmation that her image was finally as sharp as the career she built.
She now has imagery she use across every platform and opportunity with full confidence because what people see finally matches who she is right now.
