Patricia Robinson
Case Study: Elevating Presence for Greater Visibility
Bold & Brilliant Client: Patricia Robinson, Public Speaker, Author, and Radio Executive
Introduction:
Patricia Robinson, a dynamic public speaker, author, and radio executive, saw her visibility growing and recognized that her existing images from the past 5 years no longer reflected where she was in her career or where she was headed.
Patricia decided to update her headshots because she wanted a look that felt aligned with her growth and presence, and that would support how she wanted to show up across speaking, media, and other professional opportunities.
The Challenge:
Patricia initially hesitated to hand over full control of her wardrobe for the shoot.
It was important that the process reflected her vision, felt true to her, and stayed within a thoughtful budget, without compromising the overall look and feel she wanted to achieve.
The Process:
Latrice guided Patricia through a thoughtful and collaborative process designed to bring her vision to life.
She began by understanding Patricia’s brand, goals, preferences, and how the images would be used, ensuring every decision supported how she wanted to be seen.
From there, Latrice curated a selection of complete looks and presented them in her personal lookbook, making it easy for Patricia to choose two head-to-toe looks that felt aligned and photo-ready.
On the day of the shoot, Latrice provided on-site support to ensure everything came together seamlessly, allowing Patricia to stay present, focused, and powerful in front of the camera.
The Impact:
The result of this collaborative effort was a collection of photos that intentionally reflect Patricia’s leadership, confidence, and presence.
The images were later used in an industry feature, giving Patricia confidence that her image now reflects how she’s being seen and recognized professionally.
She now has imagery she can confidently use across her professional platforms and opportunities that require her to be seen.
