Precious Williams
Case Study: Commanding a Bold Presence
Bold & Brilliant Client: Precious Williams, Founder and CEO of The Perfect Pitch Group
Introduction:
Meet Precious Williams, a 13x national Pitch Master. As an accomplished international professional speaker, top Fortune 500 sales trainer, and best-selling author, Precious realized that how she was showing up needed to evolve to match the caliber of rooms and opportunities she was stepping into.
The Challenge:
Precious had been here before. A previous provider had completely missed the mark, suggesting options that were safer and frumpier, with no regard for the energy that made her magnetic on stage. Everything that was distinctly her kept getting edited out in the name of “professional.”
Shopping had become its own frustration too. She’d been walked into stores that simply didn’t carry her size, turning what should have been an investment in herself into an exercise in being overlooked.
After enough of those experiences, it made sense to be cautious about trying again. What Precious needed wasn’t someone to tone her down or work around her. She needed someone who could see her fully — size, personality, brand, and all and build from there. After a conversation with Latrice, she decided to give it one more shot.
The Process:
Latrice started by understanding Precious’s brand, goals, and how she needed to show up across different environments.
From there, she refined Precious’s wardrobe with intention, ensuring each piece complemented her presence, aligned with her brand, and removed the guesswork from getting dressed.
Recognizing Precious’s demanding schedule, Latrice streamlined the shopping process by curating a selection of standout pieces, from clothing to shoes, and presenting them in a way that made choosing what to invest in clear and effortless.
Tailoring support was also coordinated to ensure everything fit flawlessly and felt as good as it looked.
With every detail considered, Precious was able to focus fully on her speaking engagements without the stress of outfit decisions.
The Impact:
After the first engagement, Precious noticed a profound shift in how she was received.
Her style no longer felt like something she was figuring out; it became a natural and bold extension of her presence. As she stepped onto stages and into high-visibility spaces, she showed up with consistency, ease, and distinction.
Since then, Precious has continued to partner with Latrice, building on that foundation as her visibility and opportunities have grown. Her wardrobe wasn’t the only thing that changed, it was the confidence and clarity she carried into every room, and the ease with which her image finally supported everything she’d already built.
As Precious put it — “I felt like an expert times 10.”
